We were already reporting about the surprisingly aggressive ads campaign launched by Microsoft to promote PC notebooks (weird for a primarily OS company to support hardware...). In those ads, Macs were considered as luxury products sold at luxury prices. Of course, over time Apple decided to fire back. An Apple spokesperson, Bill Evans, commented recent Microsoft campaign: "A PC is no bargain when it doesn't do what you want. The one thing that both Apple and Microsoft can agree on is that everyone thinks the Mac is cool. With its great designs and advanced software, nothing matches it at any price."
Other Apple supporters and analysts go beyond such simple marketing comment, and do the math, evaluating the software cost of iLife and other solutions bundled with Macs hardware and not loaded in the PC notebook purchased by the character Lauren, the laptop hunter in those ads. Business Week's writer Arik Hesseldahl directly attacked Microsoft ads on their basis, demonstrating that not only the price counts and that Microsoft tends to forget the consumer satisfactions. Indeed, a recent investigation from Consumer Reports rater the HP 17" selected by Lauren fourth in a class of six with 17 to 18" display laptop, the Apple MacBook Pro captured the crone despite its higher price.
Last but not least, as an unofficial response, Apple released four new "Get a Mac" commercials: Get a Mac Biohazard suit, Legal Copy, Stacks and Time traveler. However, as it usually takes weeks or months to prepare such ads, it is unlikely that they were driven by the recent aggressive Microsoft campaign, except if Apple knew about it at the time it was recorded.
Microsoft and Apple: Ad Wars
We were already reporting about the surprisingly aggressive ads campaign launched by Microsoft to promote PC notebooks (weird for a primarily OS company to support hardware...). In those ads, Macs were considered as luxury products sold at luxury prices. Of course, over time Apple decided to fire back. An Apple spokesperson, Bill Evans, commented recent Microsoft campaign: "A PC is no bargain when it doesn't do what you want. The one thing that both Apple and Microsoft can agree on is that everyone thinks the Mac is cool. With its great designs and advanced software, nothing matches it at any price."
Other Apple supporters and analysts go beyond such simple marketing comment, and do the math, evaluating the software cost of iLife and other solutions bundled with Macs hardware and not loaded in the PC notebook purchased by the character Lauren, the laptop hunter in those ads. Business Week's writer Arik Hesseldahl directly attacked Microsoft ads on their basis, demonstrating that not only the price counts and that Microsoft tends to forget the consumer satisfactions. Indeed, a recent investigation from Consumer Reports rater the HP 17" selected by Lauren fourth in a class of six with 17 to 18" display laptop, the Apple MacBook Pro captured the crone despite its higher price.
Last but not least, as an unofficial response, Apple released four new "Get a Mac" commercials: Get a Mac Biohazard suit, Legal Copy, Stacks and Time traveler. However, as it usually takes weeks or months to prepare such ads, it is unlikely that they were driven by the recent aggressive Microsoft campaign, except if Apple knew about it at the time it was recorded.
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