Filed under: Analysis / Opinion, Hardware, Cult of Mac
Microsoft is really working hard to get potential Mac customers to either buy or stay with Windows-based PCs. After the initial "Lauren" ad -- see BusinessWeek's take on her choice of a poorly-rated HP model, and TechFlash & Apple 2.0 on her oddly extensive acting career for someone who supposedly answered a Craiglist ad for market research -- a new ad [YouTube link] in the series launched today. Our new shopper, Giampaolo, looks at a Mac at a computer store and says it is "so sexy," but then adds that "Macs are more about aesthetics than they are about computing power." [Check Harry McCracken's detailed side-by-side of 17" laptop hardware comparisons to debunk the "Apple Tax" and performance arguments.]
He winds up with an HP laptop which is within the $1500 dollar budget Microsoft gave him. The model he chooses is a Pavilion HDX 16t. We hope he enjoys it!
It's a strange campaign. Microsoft is spending a lot of time and money promoting HP, while saying not much at all about the advantages of Windows Vista... which is, after all, the product Microsoft sells.
Is it effective? Is it giving you second thoughts about buying Apple products, based on cost considerations? (Is this a rhetorical question?)
TUAWMicrosoft at it again with 2nd ad tweaking Macs originally appeared on The Unofficial Apple Weblog (TUAW) on Sat, 04 Apr 2009 20:45:00 EST. Please see our terms for use of feeds.
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Microsoft at it again with 2nd ad tweaking Macs
Filed under: Analysis / Opinion, Hardware, Cult of Mac
Microsoft is really working hard to get potential Mac customers to either buy or stay with Windows-based PCs. After the initial "Lauren" ad -- see BusinessWeek's take on her choice of a poorly-rated HP model, and TechFlash & Apple 2.0 on her oddly extensive acting career for someone who supposedly answered a Craiglist ad for market research -- a new ad [YouTube link] in the series launched today. Our new shopper, Giampaolo, looks at a Mac at a computer store and says it is "so sexy," but then adds that "Macs are more about aesthetics than they are about computing power." [Check Harry McCracken's detailed side-by-side of 17" laptop hardware comparisons to debunk the "Apple Tax" and performance arguments.]
He winds up with an HP laptop which is within the $1500 dollar budget Microsoft gave him. The model he chooses is a Pavilion HDX 16t. We hope he enjoys it!
It's a strange campaign. Microsoft is spending a lot of time and money promoting HP, while saying not much at all about the advantages of Windows Vista... which is, after all, the product Microsoft sells.
Is it effective? Is it giving you second thoughts about buying Apple products, based on cost considerations? (Is this a rhetorical question?)
TUAWMicrosoft at it again with 2nd ad tweaking Macs originally appeared on The Unofficial Apple Weblog (TUAW) on Sat, 04 Apr 2009 20:45:00 EST. Please see our terms for use of feeds.
AT&T hurrying massive network update for new iPhone launch
AT&T is rushing to rollout a major upgrade to its 3G mobile data service in anticipation of a tenfold increase in network traffic from new iPhone hardware expected to go on sale in June, according to a vendor source.
Microsoft's latest ad attacks Mac aesthetics, computing power
Continuing its advertising campaign which seeks to promote generic PCs running Windows as more attractive than Macs, Microsoft's latest spot plays up specifications over aesthetics as opposed to just suggesting that PCs are simply cheaper as the previous spot did. However, it end up making the opposite point instead.
FCC asked to investigate Skype for iPhone restriction
Since Tuesday, Skype for iPhone has been downloaded more than a million times—that’s a rate of six downloads a second, according to the company. All this despite the fact the software only works via the iPhone’s Wi-Fi connection, and not AT&T’s 3G network. That restriction has angered some, who have argued that the practice is anti-competitive.
New Palm Pre apps underscore Apple's iPhone limitations
While third-party apps are being trumpeted as the iPhone's strength, key Palm Pre demos this week were designed to highlight their restrictions by taking advantage of those precise things that Apple won't allow.
Microsoft Releases Second 'Laptop Hunters' Commercial
Microsoft has released a second commercial in their new "Laptop Hunters" ad campaign targeting Mac prices. In the new commercial, "Giampaolo" is given a budget of $1500 with which to find to a laptop with his desired features of portability, battery...
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