Continuing its advertising campaign which seeks to promote generic PCs running Windows as more attractive than Macs, Microsoft's latest spot plays up specifications over aesthetics as opposed to just suggesting that PCs are simply cheaper as the previous spot did. However, it ends up making the opposite point instead.
iPhone 3.0 beta caught hiding video editing graphics?
The founder of Austrian site Benm.at claims to have found multiple unused graphical controls that relate directly to video editing. Among the controls are grab points that would let users define the start and end of clips as well as repeating, tile graphics and references to an 'edit bar.'
Asus Unveils its Nehalem-based Server
Asus keeps surfing on its EEE-PC success, even though the poor performance of those models have pushed Asus and other manufacturers to offer boosted netbook models. To demonstrate that Asus can also release Pro oriented products, the company unveiled its 1U Nehalem-based server, the RS700-E6/R.
As shown on this photo, the design is clean, quite similar to Apple's knowledge in this field, not a single cables visible. Regarding specifications, as it is powered by a Nehalem, there are not a lot of surprises:
- 2 Xeon Nehalem sporting 8 cores each.
- 12 RAM memory slots, 6 for each CPU.
- 2 independent and redundant PSU.
- 8 bays for 2.5" HD, 4 of them only hot-swappable.
The lat point is the most interesting one. so far Apple has only been offering Xserve based on 3.5" HD (3 bays), not the best design for RAID 5 volume. Last but not least, Asus model sports 2 PSU certified 80+, in other word, high efficiency with a yield over 80%, a marketing (and environmental) parameter on which Apple did not communicate so far.
Next Gen iPhone: 802.11n and Video Editing?
Since the iPhone 3.0 beta release, developers have been digging through the firmware looking for evidence of future iPhones and capabilities. An early finding revealed that a number of unknown iPhone model numbers already appear in the beta firmware...
Microsoft at it again with 2nd ad tweaking Macs
Filed under: Analysis / Opinion, Hardware, Cult of Mac
Microsoft is really working hard to get potential Mac customers to either buy or stay with Windows-based PCs. After the initial "Lauren" ad -- see BusinessWeek's take on her choice of a poorly-rated HP model, and TechFlash & Apple 2.0 on her oddly extensive acting career for someone who supposedly answered a Craiglist ad for market research -- a new ad [YouTube link] in the series launched today. Our new shopper, Giampaolo, looks at a Mac at a computer store and says it is "so sexy," but then adds that "Macs are more about aesthetics than they are about computing power." [Check Harry McCracken's detailed side-by-side of 17" laptop hardware comparisons to debunk the "Apple Tax" and performance arguments.]
He winds up with an HP laptop which is within the $1500 dollar budget Microsoft gave him. The model he chooses is a Pavilion HDX 16t. We hope he enjoys it!
It's a strange campaign. Microsoft is spending a lot of time and money promoting HP, while saying not much at all about the advantages of Windows Vista... which is, after all, the product Microsoft sells.
Is it effective? Is it giving you second thoughts about buying Apple products, based on cost considerations? (Is this a rhetorical question?)
TUAWMicrosoft at it again with 2nd ad tweaking Macs originally appeared on The Unofficial Apple Weblog (TUAW) on Sat, 04 Apr 2009 20:45:00 EST. Please see our terms for use of feeds.
New Palm Pre apps underscore Apple's iPhone limitations
While third-party apps are being trumpeted as the iPhone's strength, key Palm Pre demos this week were designed to highlight their restrictions by taking advantage of those precise things that Apple won't allow.
Rumor: iPhone OS 3.0 to include video editing tools
Filed under: Rumors, Beta Beat, iPhone, SDK
Even though there are jailbreak apps now that leverage the iPhone's camera for video use (ustream and Qik, in particular), Apple hasn't yet shown its hand on video directions in 3.0. Giving users the ability to edit their video on-device before uploading, emailing or MMS-ing would be a spectacular feature, and there's a lot to like about the idea of a pinch/stretch UI for managing a video timeline. iPhone, meet iMovie? Still, if you planned to do a lot of video work on your phone, a 32 GB model with a faster processor and better camera would be ideal...
Thanks, Ben
TUAWRumor: iPhone OS 3.0 to include video editing tools originally appeared on The Unofficial Apple Weblog (TUAW) on Sun, 05 Apr 2009 11:00:00 EST. Please see our terms for use of feeds.
New Palm Pre apps underscore Apple's iPhone limitations
While third-party apps are being trumpeted as the iPhone's strength, key Palm Pre demos this week were designed to highlight their restrictions by taking advantage of those precise things that Apple won't allow.
Did the Semi-Conductor Industry Hit the Bottom of the Curve?
The semi-conductor industry has been massively affected by the on-going economical slow-down, as consumes and corporate decided to post-pone their computer hardware purchase/exchange/upgrade plans. The last figures revealed by the Semiconductor Industry Association indicates that over the last 12 months, the market dropped by 30%, the most impressive decrease ever recorded. The SIA expects to have hit the bottom of the cyclic curve. It might be true as the first element of the production chain, in other words founders, such as TSMC and UMC, have already received new orders. It also makes sense as companies have first tried to empty their stocks. we should see new products in the coming months, however, it is unclear if their price will fit with the current economic environment, for sure the financial results of Apple for the past quarter to be released on April 22nd will be an interesting information.
Microsoft's latest ad attacks Mac aesthetics, computing power
Continuing its advertising campaign which seeks to promote generic PCs running Windows as more attractive than Macs, Microsoft's latest spot plays up specifications over aesthetics as opposed to just suggesting that PCs are simply cheaper as the previous spot did. However, it ends up making the opposite point instead.
iPhone 3.0 beta caught hiding video editing graphics?
The founder of Austrian site Benm.at claims to have found multiple unused graphical controls that relate directly to video editing. Among the controls are grab points that would let users define the start and end of clips as well as repeating, tile graphics and references to an 'edit bar.'
Asus Unveils its Nehalem-based Server
Asus keeps surfing on its EEE-PC success, even though the poor performance of those models have pushed Asus and other manufacturers to offer boosted netbook models. To demonstrate that Asus can also release Pro oriented products, the company unveiled its 1U Nehalem-based server, the RS700-E6/R.
As shown on this photo, the design is clean, quite similar to Apple's knowledge in this field, not a single cables visible. Regarding specifications, as it is powered by a Nehalem, there are not a lot of surprises:
- 2 Xeon Nehalem sporting 8 cores each.
- 12 RAM memory slots, 6 for each CPU.
- 2 independent and redundant PSU.
- 8 bays for 2.5" HD, 4 of them only hot-swappable.
The lat point is the most interesting one. so far Apple has only been offering Xserve based on 3.5" HD (3 bays), not the best design for RAID 5 volume. Last but not least, Asus model sports 2 PSU certified 80+, in other word, high efficiency with a yield over 80%, a marketing (and environmental) parameter on which Apple did not communicate so far.
Next Gen iPhone: 802.11n and Video Editing?
Since the iPhone 3.0 beta release, developers have been digging through the firmware looking for evidence of future iPhones and capabilities. An early finding revealed that a number of unknown iPhone model numbers already appear in the beta firmware...
Microsoft at it again with 2nd ad tweaking Macs
Filed under: Analysis / Opinion, Hardware, Cult of Mac
Microsoft is really working hard to get potential Mac customers to either buy or stay with Windows-based PCs. After the initial "Lauren" ad -- see BusinessWeek's take on her choice of a poorly-rated HP model, and TechFlash & Apple 2.0 on her oddly extensive acting career for someone who supposedly answered a Craiglist ad for market research -- a new ad [YouTube link] in the series launched today. Our new shopper, Giampaolo, looks at a Mac at a computer store and says it is "so sexy," but then adds that "Macs are more about aesthetics than they are about computing power." [Check Harry McCracken's detailed side-by-side of 17" laptop hardware comparisons to debunk the "Apple Tax" and performance arguments.]
He winds up with an HP laptop which is within the $1500 dollar budget Microsoft gave him. The model he chooses is a Pavilion HDX 16t. We hope he enjoys it!
It's a strange campaign. Microsoft is spending a lot of time and money promoting HP, while saying not much at all about the advantages of Windows Vista... which is, after all, the product Microsoft sells.
Is it effective? Is it giving you second thoughts about buying Apple products, based on cost considerations? (Is this a rhetorical question?)
TUAWMicrosoft at it again with 2nd ad tweaking Macs originally appeared on The Unofficial Apple Weblog (TUAW) on Sat, 04 Apr 2009 20:45:00 EST. Please see our terms for use of feeds.
New Palm Pre apps underscore Apple's iPhone limitations
While third-party apps are being trumpeted as the iPhone's strength, key Palm Pre demos this week were designed to highlight their restrictions by taking advantage of those precise things that Apple won't allow.
Rumor: iPhone OS 3.0 to include video editing tools
Filed under: Rumors, Beta Beat, iPhone, SDK
Even though there are jailbreak apps now that leverage the iPhone's camera for video use (ustream and Qik, in particular), Apple hasn't yet shown its hand on video directions in 3.0. Giving users the ability to edit their video on-device before uploading, emailing or MMS-ing would be a spectacular feature, and there's a lot to like about the idea of a pinch/stretch UI for managing a video timeline. iPhone, meet iMovie? Still, if you planned to do a lot of video work on your phone, a 32 GB model with a faster processor and better camera would be ideal...
Thanks, Ben
TUAWRumor: iPhone OS 3.0 to include video editing tools originally appeared on The Unofficial Apple Weblog (TUAW) on Sun, 05 Apr 2009 11:00:00 EST. Please see our terms for use of feeds.
New Palm Pre apps underscore Apple's iPhone limitations
While third-party apps are being trumpeted as the iPhone's strength, key Palm Pre demos this week were designed to highlight their restrictions by taking advantage of those precise things that Apple won't allow.
Did the Semi-Conductor Industry Hit the Bottom of the Curve?
The semi-conductor industry has been massively affected by the on-going economical slow-down, as consumes and corporate decided to post-pone their computer hardware purchase/exchange/upgrade plans. The last figures revealed by the Semiconductor Industry Association indicates that over the last 12 months, the market dropped by 30%, the most impressive decrease ever recorded. The SIA expects to have hit the bottom of the cyclic curve. It might be true as the first element of the production chain, in other words founders, such as TSMC and UMC, have already received new orders. It also makes sense as companies have first tried to empty their stocks. we should see new products in the coming months, however, it is unclear if their price will fit with the current economic environment, for sure the financial results of Apple for the past quarter to be released on April 22nd will be an interesting information.
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