Microsoft has begun a new ad campaign focused on pricing differences between Macs and PCs. The most prominent piece of the campaign deployed so far has been a TV commercial in which "Lauren" is given a $1000 budget with which to find a 17" notebook ...
Revew: Apple's New Mac Mini Much More Versatile
In the four years since the Mac Mini was introduced, and Apple has added some solid firepower under the hood, while leaving the Mini's basic nature intact.
Mac 101: Spaces for your screen and brain
Filed under: Tips and tricks, Mac 101
To activate Spaces, go to System Preferences > Exposé and Spaces > Spaces. From there you can enable from 2-16 "spaces" (virtual screens) and you can fine-tune application behaviors. For example, I have Skitch set to appear in Every Space, which simply means it'll appear in whatever space I happen to be working in when I open Skitch. Normally switching to an application will take you back to the space you left it in (you can turn this off in the preferences).
The really awesome thing about Spaces: it's like Exposé on steroids. If you're used to hitting a key and seeing all open windows, now you'll be able to hit a key and see all windows in all the Spaces you have open -- thus expanding your screen real estate considerably. Plus, you can use the two together. Hit a key to see all Spaces, then hit your Exposé key to see all the windows in every Space. You can also easily drag windows to another space either in the zoomed out view or just by pulling a window to the edge of the screen (depending on which space you wish to travel to). It's hard to explain, so watch the video to see what I mean.
Note that there are some apps (Microsoft Word 2008 in particular) that don't play well with Spaces, so your mileage may vary.
Want more tips and tricks like this? Visit TUAW's Mac 101 section.
TUAWMac 101: Spaces for your screen and brain originally appeared on The Unofficial Apple Weblog (TUAW) on Fri, 27 Mar 2009 18:00:00 EST. Please see our terms for use of feeds.
Presented By:
.99 iTunes But a 'Hottest Track' Ain't One
Apple's 30% price jacking is surprisingly tone deaf in themidst of a major recession.
'I am a PC Ad' was staged
Guy caught on film reveals that she never even went in the Apple store.
A different kind of Alarm Clock
Filed under: iPhone, App Store, iPod touch
We've reviewed some iPhone alarms before. There are free alarms and alarms you pay for. Some were pretty good, and there is always the built-in alarm. In an attempt to improve upon the standard alarms, some Russian developers have created Easy Wakeup [App Store link] which has been available for jailbroken phones, but now is available at U.S. $9.99 for both the iPhone and iPod touch.Why would anyone buy an alarm app for 10 bucks? Well, this is a very different kind of alarm app. Using the motion sensors on your iPhone, you strap your iPhone to your wrist with one of the readily available products that do that, and go to sleep. You tell the software at what time you absolutely must be awakened, and by analyzing your movements through the night, the software will pick what it believes is the most opportune time to get you up. The alarm can wake you to music, vibration, and even a message you record with the iPhone microphone.
There are some drawbacks. Your iPhone can't be locked. You have to put it in airplane mode, which means you won't be getting any calls through the evening. That might be a good thing, depending on how you like to live your life. The developers say you'll drain about 20% of your battery overnight, which might be bad if you have a big day planned and no time to recharge. When you select your alarm, you can't select music from your own playlist. You can select Apple built-in ring-tones, but not any you imported or created yourself.
The alarm supports snooze, and when you get up you can look at some graphs to see how restless you were during your sleep.
There are similar products that work on the same principles. The Axbo Sleep Phase Clock costs between U.S. $150-250. It is a bedside alarm clock with a wrist band and data cables.
I can't vouch for the science behind these products, and I decided I didn't love my iPhone enough to sleep with it to test this out, but for those familiar with the technique of computer aided alarms it might be worth a try. Just be careful when you roll over.
TUAWA different kind of Alarm Clock originally appeared on The Unofficial Apple Weblog (TUAW) on Fri, 27 Mar 2009 16:00:00 EST. Please see our terms for use of feeds.
Microsoft's anti-Mac pricing campaign takes to the web
In a new series of web ads, Microsoft portrays two slot machines, one ringing up a Mac with bits of garbage, and the other presenting a cheaper generic PC along with the Zune, Xbox 360, and other things buyers could get with the money they'd save with the PC.
Intel ups MacBook Air chip speed; CULV in summer
Intel is now known to be launching significant updates to its notebook processor line on Monday that should be headlined by an upgrade to the processor line central to Apple's MacBook Air and Lenovo's ThinkPad X301. An update list obtained by CNET has the semiconductor company upgrading its Core 2 Duo S to include a 2.13GHz model, the SL9600. The chip is a significant update over the previous 1....
New Windows Ad Cheerfully Embraces Cheap Over Cool
Even if you were to limit yourself to the iMac product line -- as opposed to the heavy artillery computer graphics workstation, the Mac Pro -- you could easily spend $1,600 to $3,200 for a souped-up machine. Mac addicts will tell you the price is worth it. What about everyone else, though? The price is steep, but the Apple brand -- strongly tied to the sex appeal and simply beautiful design of the Mac -- has enticed more than one casual buyer to spurn utilitarian Windows-based PCs.
New Microsoft Ad Campaign Targets Mac Prices
Microsoft has begun a new ad campaign focused on pricing differences between Macs and PCs. The most prominent piece of the campaign deployed so far has been a TV commercial in which "Lauren" is given a $1000 budget with which to find a 17" notebook ...
Revew: Apple's New Mac Mini Much More Versatile
In the four years since the Mac Mini was introduced, and Apple has added some solid firepower under the hood, while leaving the Mini's basic nature intact.
Mac 101: Spaces for your screen and brain
Filed under: Tips and tricks, Mac 101
To activate Spaces, go to System Preferences > Exposé and Spaces > Spaces. From there you can enable from 2-16 "spaces" (virtual screens) and you can fine-tune application behaviors. For example, I have Skitch set to appear in Every Space, which simply means it'll appear in whatever space I happen to be working in when I open Skitch. Normally switching to an application will take you back to the space you left it in (you can turn this off in the preferences).
The really awesome thing about Spaces: it's like Exposé on steroids. If you're used to hitting a key and seeing all open windows, now you'll be able to hit a key and see all windows in all the Spaces you have open -- thus expanding your screen real estate considerably. Plus, you can use the two together. Hit a key to see all Spaces, then hit your Exposé key to see all the windows in every Space. You can also easily drag windows to another space either in the zoomed out view or just by pulling a window to the edge of the screen (depending on which space you wish to travel to). It's hard to explain, so watch the video to see what I mean.
Note that there are some apps (Microsoft Word 2008 in particular) that don't play well with Spaces, so your mileage may vary.
Want more tips and tricks like this? Visit TUAW's Mac 101 section.
TUAWMac 101: Spaces for your screen and brain originally appeared on The Unofficial Apple Weblog (TUAW) on Fri, 27 Mar 2009 18:00:00 EST. Please see our terms for use of feeds.
Presented By:
.99 iTunes But a 'Hottest Track' Ain't One
Apple's 30% price jacking is surprisingly tone deaf in themidst of a major recession.
'I am a PC Ad' was staged
Guy caught on film reveals that she never even went in the Apple store.
A different kind of Alarm Clock
Filed under: iPhone, App Store, iPod touch
We've reviewed some iPhone alarms before. There are free alarms and alarms you pay for. Some were pretty good, and there is always the built-in alarm. In an attempt to improve upon the standard alarms, some Russian developers have created Easy Wakeup [App Store link] which has been available for jailbroken phones, but now is available at U.S. $9.99 for both the iPhone and iPod touch.Why would anyone buy an alarm app for 10 bucks? Well, this is a very different kind of alarm app. Using the motion sensors on your iPhone, you strap your iPhone to your wrist with one of the readily available products that do that, and go to sleep. You tell the software at what time you absolutely must be awakened, and by analyzing your movements through the night, the software will pick what it believes is the most opportune time to get you up. The alarm can wake you to music, vibration, and even a message you record with the iPhone microphone.
There are some drawbacks. Your iPhone can't be locked. You have to put it in airplane mode, which means you won't be getting any calls through the evening. That might be a good thing, depending on how you like to live your life. The developers say you'll drain about 20% of your battery overnight, which might be bad if you have a big day planned and no time to recharge. When you select your alarm, you can't select music from your own playlist. You can select Apple built-in ring-tones, but not any you imported or created yourself.
The alarm supports snooze, and when you get up you can look at some graphs to see how restless you were during your sleep.
There are similar products that work on the same principles. The Axbo Sleep Phase Clock costs between U.S. $150-250. It is a bedside alarm clock with a wrist band and data cables.
I can't vouch for the science behind these products, and I decided I didn't love my iPhone enough to sleep with it to test this out, but for those familiar with the technique of computer aided alarms it might be worth a try. Just be careful when you roll over.
TUAWA different kind of Alarm Clock originally appeared on The Unofficial Apple Weblog (TUAW) on Fri, 27 Mar 2009 16:00:00 EST. Please see our terms for use of feeds.
Microsoft's anti-Mac pricing campaign takes to the web
In a new series of web ads, Microsoft portrays two slot machines, one ringing up a Mac with bits of garbage, and the other presenting a cheaper generic PC along with the Zune, Xbox 360, and other things buyers could get with the money they'd save with the PC.
Intel ups MacBook Air chip speed; CULV in summer
Intel is now known to be launching significant updates to its notebook processor line on Monday that should be headlined by an upgrade to the processor line central to Apple's MacBook Air and Lenovo's ThinkPad X301. An update list obtained by CNET has the semiconductor company upgrading its Core 2 Duo S to include a 2.13GHz model, the SL9600. The chip is a significant update over the previous 1....
New Windows Ad Cheerfully Embraces Cheap Over Cool
Even if you were to limit yourself to the iMac product line -- as opposed to the heavy artillery computer graphics workstation, the Mac Pro -- you could easily spend $1,600 to $3,200 for a souped-up machine. Mac addicts will tell you the price is worth it. What about everyone else, though? The price is steep, but the Apple brand -- strongly tied to the sex appeal and simply beautiful design of the Mac -- has enticed more than one casual buyer to spurn utilitarian Windows-based PCs.
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